Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of
ROXY POP surf (coming soon!).
Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who?s-who in Miami all came to enjoy the fun!
With ?Neon? as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support. Stay tuned for more?ROXY #POPsurf will be here soon enough!
